MASTER THE FUNDAMENTALS
OF PRECISION SHOOTING
Stay prepared at all times.
This isn’t a game—real life doesn’t allow mistakes.
You can never have too much training or solid fundamentals.
Learn, sharpen your skills, and eliminate errors.
WHAT YOU'LL LEARN
Develop elite-level accuracy, recoil control, breathing control, reaction time, and a deep understanding of biomechanics and body-to-weapon interaction.
WHO IS THE AUTHOR
My name is Ethan Cole Mercer. I joined the United States Marine Corps when I was 18 years old, where I became an infantry rifleman and later deployed to Afghanistan in combat operations.
When I returned home, I went through the selection and training process to become a Navy SEAL. After years operating in high-risk environments, I transitioned into a new role: training the next generation of shooters.
I became a firearms instructor responsible for training newly graduated operators, law enforcement personnel, and civilian shooters who needed real performance under pressure — not just good scores on a calm shooting range.
Today, I run my own training company, where I teach the fundamentals of combat shooting, recoil control, and performance shooting under stress. Everything I teach comes from real-world experience, not theory.
"Most practice until they get it right. Professionals practice until they can’t get it wrong. Train with errors, and you’ll only become excellent at making mistakes."
WHO THIS TRAINING IS FOR
BEGINNERS
If you're starting out, this training will build the correct foundation from day one — so you don't develop bad habits that are hard to fix later.
INTERMEDIATE SHOOTERS
If you already shoot but struggle with consistency, recoil control, or accuracy, this system will show you exactly what you're doing wrong and how to fix it.
PROFESSIONALS
For security, law enforcement, military, and serious shooters who need maximum control, consistency, and performance under pressure.
FULL TRAINING ACCESS
- 76 Pages Training Manual
- 6 Complete Training Modules
- 2 Bonus Modules
- Bonus #1: Practical Drills & Exercises
- Bonus #2: Full Audio Version
- One-Time Payment
- Lifetime Access
WHAT THE PROFESSIONALS ARE SAYING
"Cole's fundamentals training is simply extraordinary. It's hands down one of the best shooting courses I've ever taken. The core principles he teaches have dramatically improved my performance and consistency across the board."
Fred Ruiz
Former Navy SEAL &
Professional Competition Shooter
"Cole is unequivocally one of the best instructors I have ever trained with. His approach to fundamentals is on another level completely; it's an essential foundation for any serious shooter wanting to truly master their weapon."
Karl Erikson
Tactical Rifleman Team &
Retired Green Beret
"I genuinely wish I had learned Cole's fundamentals earlier in my career. It would have saved me years of mistakes and exponentially accelerated my progress. This training is an absolute game changer."
Max Leograndis
USPSA PCC Multiple Time National Champion
& USPSA Grand Master
Cole Training
Fundamentals of Shooting
"Firearms are not toys. Life is not a game.
Technical knowledge is never too much."